Graphic design logotype flat branding colors

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Created at 06/18/2021 16:19

The palette consists of Semi dark, Light, Dark colors. Accent colors #d2a569 and #293d5a. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #B0D2D6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #293D5A, #2C2C2C, #4C70A4, #9E7065, #B0D2D6, #D2A569

Palette Graphic design logotype flat branding colors combines 6 color codes:

HEX: #4c70a4, RGB: (76, 112, 164); HEX: #d2a569, RGB: (210, 165, 105); HEX: #293d5a, RGB: (41, 61, 90)

HEX: #9e7065, RGB: (158, 112, 101); HEX: #b0d2d6, RGB: (176, 210, 214); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Tint of Royal Blue, Shade of Burlywood, Shade of Dark Slate Blue, Shade of Rosy Brown, Shade of Light Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Graphic design logotype flat branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4c70a4	#4c70a4	RGB(76, 112, 164)	—	—
#d2a569	#d2a569	RGB(210, 165, 105)	—	—
#293d5a	#293d5a	RGB(41, 61, 90)	—	—
#9e7065	#9e7065	RGB(158, 112, 101)	—	—
#b0d2d6	#b0d2d6	RGB(176, 210, 214)	—	Jetstream
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

4 color pairs have low contrast and need improvement which may impact readability.