Standee branding design outdoor advertising colors

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Created at 11/15/2019 07:13

The palette consists of Light, Dark, Semi dark colors. Accent colors #760d13 and #494e5e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #760D13 (darkest) to #D9C0C3 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #494E5E, #760D13, #A5757E, #D9C0C3, #EB9E7A, #EC5C64

Palette Standee branding design outdoor advertising colors combines 6 color codes:

HEX: #ec5c64, RGB: (236, 92, 100); HEX: #eb9e7a, RGB: (235, 158, 122); HEX: #760d13, RGB: (118, 13, 19)

HEX: #a5757e, RGB: (165, 117, 126); HEX: #d9c0c3, RGB: (217, 192, 195); HEX: #494e5e, RGB: (73, 78, 94)

Simplified version of palette colors

Tint of Indian Red, Tint of Dark Salmon, Tint of Maroon, Shade of Rosy Brown, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Standee branding design outdoor advertising colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec5c64	#ec5c64	RGB(236, 92, 100)	—	—
#eb9e7a	#eb9e7a	RGB(235, 158, 122)	—	—
#760d13	#760d13	RGB(118, 13, 19)	—	—
#a5757e	#a5757e	RGB(165, 117, 126)	—	—
#d9c0c3	#d9c0c3	RGB(217, 192, 195)	—	—
#494e5e	#494e5e	RGB(73, 78, 94)	—	—

6 color pairs have low contrast and need improvement which may impact readability.