Illustration branding graphic design motion graphics colors palette

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Created at 06/28/2021 17:49

The palette consists of Light, Dark colors. Accent colors #77c9fa and #062f7e. Palette has Cool colors temperature.

By lightness, this palette runs from #24343C (darkest) to #77C9FA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #062F7E, #24343C, #4481F6, #77C9FA, #9CC8BC, #B86CA8

Palette Illustration branding graphic design motion graphics colors palette combines 6 color codes:

HEX: #4481f6, RGB: (68, 129, 246); HEX: #77c9fa, RGB: (119, 201, 250); HEX: #062f7e, RGB: (6, 47, 126)

HEX: #b86ca8, RGB: (184, 108, 168); HEX: #9cc8bc, RGB: (156, 200, 188); HEX: #24343c, RGB: (36, 52, 60)

Simplified version of palette colors

Shade of Cornflower Blue, Shade of Light Sky Blue, Tint of Midnight Blue, Shade of Orchid, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Illustration branding graphic design motion graphics colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4481f6	#4481f6	RGB(68, 129, 246)	—	—
#77c9fa	#77c9fa	RGB(119, 201, 250)	—	—
#062f7e	#062f7e	RGB(6, 47, 126)	—	—
#b86ca8	#b86ca8	RGB(184, 108, 168)	—	—
#9cc8bc	#9cc8bc	RGB(156, 200, 188)	—	—
#24343c	#24343c	RGB(36, 52, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.