Graphic design branding

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Created at 06/30/2021 10:53

The palette consists of Light, Dark, Semi dark colors. Accent colors #f4a4bc and #14232c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #14232C (darkest) to #F4A4BC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #14232C, #344C54, #8F787C, #B76783, #D9ADA9, #F4A4BC

Palette Graphic design branding combines 6 color codes:

HEX: #b76783, RGB: (183, 103, 131); HEX: #f4a4bc, RGB: (244, 164, 188); HEX: #14232c, RGB: (20, 35, 44)

HEX: #8f787c, RGB: (143, 120, 124); HEX: #d9ada9, RGB: (217, 173, 169); HEX: #344c54, RGB: (52, 76, 84)

Simplified version of palette colors

Shade of Pale Violet Red, Shade of Light Pink, Tint of Black, Shade of Grey, Tint of Rosy Brown, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Graphic design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b76783	#b76783	RGB(183, 103, 131)	—	—
#f4a4bc	#f4a4bc	RGB(244, 164, 188)	—	—
#14232c	#14232c	RGB(20, 35, 44)	—	—
#8f787c	#8f787c	RGB(143, 120, 124)	—	—
#d9ada9	#d9ada9	RGB(217, 173, 169)	—	—
#344c54	#344c54	RGB(52, 76, 84)	—	—

4 color pairs have low contrast and need improvement which may impact readability.