Ui branding styleguide insurance palette

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Created at 06/30/2021 17:01

The palette consists of Light, Semi dark colors. Accent colors #ec5833 and #ace4f4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4C4434 (darkest) to #ACE4F4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #24A8C0, #4C4434, #A96154, #ACE4F4, #BBCDD5, #EC5833

Palette Ui branding styleguide insurance palette combines 6 color codes:

HEX: #ec5833, RGB: (236, 88, 51); HEX: #ace4f4, RGB: (172, 228, 244); HEX: #24a8c0, RGB: (36, 168, 192)

HEX: #a96154, RGB: (169, 97, 84); HEX: #bbcdd5, RGB: (187, 205, 213); HEX: #4c4434, RGB: (76, 68, 52)

Simplified version of palette colors

Shade of tomato, Tint of lightblue, Shade of cadetblue, Shade of indianred, Shade of lightblue, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Ui branding styleguide insurance palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec5833	#ec5833	RGB(236, 88, 51)	—	—
#ace4f4	#ace4f4	RGB(172, 228, 244)	—	—
#24a8c0	#24a8c0	RGB(36, 168, 192)	—	—
#a96154	#a96154	RGB(169, 97, 84)	—	—
#bbcdd5	#bbcdd5	RGB(187, 205, 213)	—	—
#4c4434	#4c4434	RGB(76, 68, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.