Services revops ux branding palette

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Created at 07/02/2021 14:00

The palette consists of Semi dark, Light, Dark colors. Accent colors #74ccf4 and #c8a8b0. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #19144C (darkest) to #74CCF4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #19144C, #323155, #4235C9, #64B484, #74CCF4, #C8A8B0

Palette Services revops ux branding palette combines 6 color codes:

HEX: #4235c9, RGB: (66, 53, 201); HEX: #74ccf4, RGB: (116, 204, 244); HEX: #19144c, RGB: (25, 20, 76)

HEX: #64b484, RGB: (100, 180, 132); HEX: #c8a8b0, RGB: (200, 168, 176); HEX: #323155, RGB: (50, 49, 85)

Simplified version of palette colors

Tint of Blue, Shade of Sky Blue, Shade of Midnight Blue, Tint of Medium Sea Green, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Services revops ux branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4235c9	#4235c9	RGB(66, 53, 201)	—	—
#74ccf4	#74ccf4	RGB(116, 204, 244)	—	—
#19144c	#19144c	RGB(25, 20, 76)	—	—
#64b484	#64b484	RGB(100, 180, 132)	—	—
#c8a8b0	#c8a8b0	RGB(200, 168, 176)	—	—
#323155	#323155	RGB(50, 49, 85)	—	—

5 color pairs have low contrast and need improvement which may impact readability.