Illustration branding product vector palette

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Created at 07/08/2021 16:56

The palette consists of Light, Semi dark colors. Accent colors #f9ca8c and #549cb0. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #7C5424 (darkest) to #F9CA8C (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 51% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #417444, #549CB0, #7C5424, #B4D9C4, #D67438, #F9CA8C

Palette Illustration branding product vector palette combines 6 color codes:

HEX: #d67438, RGB: (214, 116, 56); HEX: #f9ca8c, RGB: (249, 202, 140); HEX: #7c5424, RGB: (124, 84, 36)

HEX: #549cb0, RGB: (84, 156, 176); HEX: #b4d9c4, RGB: (180, 217, 196); HEX: #417444, RGB: (65, 116, 68)

Simplified version of palette colors

Tint of chocolate, Tint of burlywood, Tint of saddlebrown, Shade of cadetblue, Shade of paleturquoise, Tint of darkolivegreen

Color scheme was created by colorswall

Color codes in palette

Illustration branding product vector palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d67438	#d67438	RGB(214, 116, 56)	—	—
#f9ca8c	#f9ca8c	RGB(249, 202, 140)	—	—
#7c5424	#7c5424	RGB(124, 84, 36)	—	—
#549cb0	#549cb0	RGB(84, 156, 176)	—	—
#b4d9c4	#b4d9c4	RGB(180, 217, 196)	—	—
#417444	#417444	RGB(65, 116, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.