Branding e-commerce mexican clothing colors palette

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Created at 07/08/2021 17:11

The palette consists of Light, Dark, Semi dark colors. Accent colors #f9cb09 and #8c54a4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #630C3C (darkest) to #F9CB09 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #542C4C, #630C3C, #8C54A4, #A8AACC, #F0544C, #F9CB09

Palette Branding e-commerce mexican clothing colors palette combines 6 color codes:

HEX: #f9cb09, RGB: (249, 203, 9); HEX: #f0544c, RGB: (240, 84, 76); HEX: #630c3c, RGB: (99, 12, 60)

HEX: #8c54a4, RGB: (140, 84, 164); HEX: #a8aacc, RGB: (168, 170, 204); HEX: #542c4c, RGB: (84, 44, 76)

Simplified version of palette colors

Shade of Gold, Shade of Tomato, Shade of Purple, Tint of Dark Orchid, Shade of Light Steel Blue, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Branding e-commerce mexican clothing colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f9cb09	#f9cb09	RGB(249, 203, 9)	—	—
#f0544c	#f0544c	RGB(240, 84, 76)	—	—
#630c3c	#630c3c	RGB(99, 12, 60)	—	—
#8c54a4	#8c54a4	RGB(140, 84, 164)	—	—
#a8aacc	#a8aacc	RGB(168, 170, 204)	—	—
#542c4c	#542c4c	RGB(84, 44, 76)	—	—

4 color pairs have low contrast and need improvement which may impact readability.