Branding identity collateral vector colors palette

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Created at 07/08/2021 18:24

The palette consists of Light, Dark, Semi dark colors. Accent colors #928bf0 and #191187. Palette has Cool colors temperature.

By lightness, this palette runs from #241C33 (darkest) to #34ACD4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 66°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0E3157, #191187, #241C33, #34ACD4, #5370AE, #928BF0

Palette Branding identity collateral vector colors palette combines 6 color codes:

HEX: #34acd4, RGB: (52, 172, 212); HEX: #928bf0, RGB: (146, 139, 240); HEX: #0e3157, RGB: (14, 49, 87)

HEX: #5370ae, RGB: (83, 112, 174); HEX: #191187, RGB: (25, 17, 135); HEX: #241c33, RGB: (36, 28, 51)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Medium Purple, Tint of Midnight Blue, Tint of Royal Blue, Tint of Dark Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding identity collateral vector colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#34acd4	#34acd4	RGB(52, 172, 212)	—	—
#928bf0	#928bf0	RGB(146, 139, 240)	—	—
#0e3157	#0e3157	RGB(14, 49, 87)	—	—
#5370ae	#5370ae	RGB(83, 112, 174)	—	—
#191187	#191187	RGB(25, 17, 135)	—	—
#241c33	#241c33	RGB(36, 28, 51)	—	—

6 color pairs have low contrast and need improvement which may impact readability.