Gradient logo branding letter logotype

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Created at 11/16/2019 16:22

The palette consists of Light, Semi dark, Dark colors. Accent colors #d014fa and #7b0395. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #7C1781 (darkest) to #E1EEF0 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 109°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #7B0395, #7C1781, #971C9E, #B366F9, #D014FA, #E1EEF0

Palette Gradient logo branding letter logotype combines 6 color codes:

HEX: #d014fa, RGB: (208, 20, 250); HEX: #b366f9, RGB: (179, 102, 249); HEX: #971c9e, RGB: (151, 28, 158)

HEX: #7b0395, RGB: (123, 3, 149); HEX: #e1eef0, RGB: (225, 238, 240); HEX: #7c1781, RGB: (124, 23, 129)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Medium Purple, Tint of Dark Magenta, Shade of Dark Magenta, Shade of Azure, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Gradient logo branding letter logotype color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d014fa	#d014fa	RGB(208, 20, 250)	—	—
#b366f9	#b366f9	RGB(179, 102, 249)	—	—
#971c9e	#971c9e	RGB(151, 28, 158)	—	—
#7b0395	#7b0395	RGB(123, 3, 149)	—	—
#e1eef0	#e1eef0	RGB(225, 238, 240)	—	—
#7c1781	#7c1781	RGB(124, 23, 129)	—	—

5 color pairs have low contrast and need improvement which may impact readability.