Ui website branding graphic design colors

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Created at 07/16/2021 13:25

The palette consists of Light, Dark, Semi dark colors. Accent colors #44a4dc and #9c0534. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2D325F (darkest) to #D0C1AC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2D325F, #44A4DC, #9C0534, #AC5A62, #D0C1AC, #E8235D

Palette Ui website branding graphic design colors combines 6 color codes:

HEX: #e8235d, RGB: (232, 35, 93); HEX: #44a4dc, RGB: (68, 164, 220); HEX: #9c0534, RGB: (156, 5, 52)

HEX: #ac5a62, RGB: (172, 90, 98); HEX: #d0c1ac, RGB: (208, 193, 172); HEX: #2d325f, RGB: (45, 50, 95)

Simplified version of palette colors

Tint of Crimson, Tint of Deep Sky Blue, Shade of Brown, Shade of Indian Red, Tint of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Ui website branding graphic design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e8235d	#e8235d	RGB(232, 35, 93)	—	—
#44a4dc	#44a4dc	RGB(68, 164, 220)	—	—
#9c0534	#9c0534	RGB(156, 5, 52)	—	—
#ac5a62	#ac5a62	RGB(172, 90, 98)	—	—
#d0c1ac	#d0c1ac	RGB(208, 193, 172)	—	—
#2d325f	#2d325f	RGB(45, 50, 95)	—	—

7 color pairs have low contrast and need improvement which may impact readability.