Business tech logo and branding app colours

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Created at 07/21/2021 12:20

The palette consists of Light, Dark, Semi dark colors. Accent colors #4483f3 and #e77ea4. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #222366 (darkest) to #B7ACD1 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 120° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #222366, #4483F3, #542C5C, #94548C, #B7ACD1, #E77EA4

Palette Business tech logo and branding app colours combines 6 color codes:

HEX: #4483f3, RGB: (68, 131, 243); HEX: #e77ea4, RGB: (231, 126, 164); HEX: #222366, RGB: (34, 35, 102)

HEX: #94548c, RGB: (148, 84, 140); HEX: #b7acd1, RGB: (183, 172, 209); HEX: #542c5c, RGB: (84, 44, 92)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Pale Violet Red, Tint of Midnight Blue, Tint of Medium Violet Red, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Business tech logo and branding app colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4483f3	#4483f3	RGB(68, 131, 243)	—	—
#e77ea4	#e77ea4	RGB(231, 126, 164)	—	—
#222366	#222366	RGB(34, 35, 102)	—	—
#94548c	#94548c	RGB(148, 84, 140)	—	—
#b7acd1	#b7acd1	RGB(183, 172, 209)	—	—
#542c5c	#542c5c	RGB(84, 44, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.