Web ui branding design app colors palette

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Created at 11/17/2019 10:20

The palette consists of Light, Semi dark colors. Accent colors #e33529 and #284244. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #284244 (darkest) to #C3B9D5 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #284244, #6F62A0, #AA201B, #BC94EC, #C3B9D5, #E33529

Palette Web ui branding design app colors palette combines 6 color codes:

HEX: #e33529, RGB: (227, 53, 41); HEX: #bc94ec, RGB: (188, 148, 236); HEX: #aa201b, RGB: (170, 32, 27)

HEX: #6f62a0, RGB: (111, 98, 160); HEX: #c3b9d5, RGB: (195, 185, 213); HEX: #284244, RGB: (40, 66, 68)

Simplified version of palette colors

Tint of Red, Shade of Plum, Shade of Firebrick, Tint of Slate Blue, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Web ui branding design app colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e33529	#e33529	RGB(227, 53, 41)	—	—
#bc94ec	#bc94ec	RGB(188, 148, 236)	—	—
#aa201b	#aa201b	RGB(170, 32, 27)	—	—
#6f62a0	#6f62a0	RGB(111, 98, 160)	—	—
#c3b9d5	#c3b9d5	RGB(195, 185, 213)	—	—
#284244	#284244	RGB(40, 66, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.