Logo print branding minimal

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Created at 11/17/2019 11:47

The palette consists of Light, Semi dark colors. Accent colors #488c9d and #f3f3fb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3A3C44 (darkest) to #F3F3FB (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 48°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3A3C44, #448494, #488C9D, #708A91, #ABCBD4, #F3F3FB

Palette Logo print branding minimal combines 6 color codes:

HEX: #488c9d, RGB: (72, 140, 157); HEX: #f3f3fb, RGB: (243, 243, 251); HEX: #448494, RGB: (68, 132, 148)

HEX: #708a91, RGB: (112, 138, 145); HEX: #abcbd4, RGB: (171, 203, 212); HEX: #3a3c44, RGB: (58, 60, 68)

Simplified version of palette colors

Shade of Cadet Blue, Shade of Ghost White, Tint of Dark Cyan, Shade of Light Slate Gray, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo print branding minimal color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#488c9d	#488c9d	RGB(72, 140, 157)	—	—
#f3f3fb	#f3f3fb	RGB(243, 243, 251)	—	—
#448494	#448494	RGB(68, 132, 148)	—	—
#708a91	#708a91	RGB(112, 138, 145)	—	—
#abcbd4	#abcbd4	RGB(171, 203, 212)	—	—
#3a3c44	#3a3c44	RGB(58, 60, 68)	—	—

4 color pairs have low contrast and need improvement which may impact readability.