Branding product design typography colors

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Created at 07/27/2021 18:01

The palette consists of Light, Semi dark colors. Accent colors #fbcc4c and #243b77. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #243B77 (darkest) to #F0D48A (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #243B77, #5A6E96, #60467E, #A7B9CC, #F0D48A, #FBCC4C

Palette Branding product design typography colors combines 6 color codes:

HEX: #fbcc4c, RGB: (251, 204, 76); HEX: #f0d48a, RGB: (240, 212, 138); HEX: #243b77, RGB: (36, 59, 119)

HEX: #5a6e96, RGB: (90, 110, 150); HEX: #a7b9cc, RGB: (167, 185, 204); HEX: #60467e, RGB: (96, 70, 126)

Simplified version of palette colors

Tint of Gold, Shade of Khaki, Shade of Dark Slate Blue, Tint of Royal Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding product design typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbcc4c	#fbcc4c	RGB(251, 204, 76)	—	—
#f0d48a	#f0d48a	RGB(240, 212, 138)	—	—
#243b77	#243b77	RGB(36, 59, 119)	—	—
#5a6e96	#5a6e96	RGB(90, 110, 150)	—	—
#a7b9cc	#a7b9cc	RGB(167, 185, 204)	—	—
#60467e	#60467e	RGB(96, 70, 126)	—	—

5 color pairs have low contrast and need improvement which may impact readability.