Created at 07/28/2021 10:41

Venmo friction growth experiments colours

The palette consists of Semi dark, Light, Dark colors. Accent colors #8c4cf4 and #acccac. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3C1C24 (darkest) to #ACCCAC (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #3C1C24, #6C2444, #7E3CF3, #8C4CF4, #AC6C88, #ACCCAC

Palette Venmo friction growth experiments colours has combination of 6 codes colors:

HEX: #7e3cf3, RGB: (126, 60, 243); HEX: #8c4cf4, RGB: (140, 76, 244); HEX: #6c2444, RGB: (108, 36, 68)

HEX: #ac6c88, RGB: (172, 108, 136); HEX: #acccac, RGB: (172, 204, 172); HEX: #3c1c24, RGB: (60, 28, 36)

Simplified version of palette colors

Shade of blueviolet, Tint of mediumslateblue, Shade of Purple, Tint of palevioletred, Shade of darkseagreen, Shade of Black

Color scheme was created by colorswall

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Colors codes in palette

Venmo friction growth experiments colours color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.