Ui branding design report colors

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Created at 11/17/2019 17:43

The palette consists of Semi dark, Light, Dark colors. Accent colors #045afb and #83a9ef. Palette has Cool colors temperature.

By lightness, this palette runs from #143472 (darkest) to #C5D0E1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #045AFB, #143472, #344454, #83A9EF, #8494A4, #C5D0E1

Palette Ui branding design report colors combines 6 color codes:

HEX: #045afb, RGB: (4, 90, 251); HEX: #83a9ef, RGB: (131, 169, 239); HEX: #143472, RGB: (20, 52, 114)

HEX: #8494a4, RGB: (132, 148, 164); HEX: #c5d0e1, RGB: (197, 208, 225); HEX: #344454, RGB: (52, 68, 84)

Simplified version of palette colors

Shade of royalblue, Tint of cornflowerblue, Shade of darkslateblue, Tint of lightslategrey, Tint of lightsteelblue, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Ui branding design report colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#045afb	#045afb	RGB(4, 90, 251)	—	—
#83a9ef	#83a9ef	RGB(131, 169, 239)	—	—
#143472	#143472	RGB(20, 52, 114)	—	—
#8494a4	#8494a4	RGB(132, 148, 164)	—	—
#c5d0e1	#c5d0e1	RGB(197, 208, 225)	—	—
#344454	#344454	RGB(52, 68, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.