Branding design corporate shop palette

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Created at 11/17/2019 18:00

The palette consists of Dark, Light, Semi dark colors. Accent colors #0420fb and #5c1a18. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #5C1A18 (darkest) to #A9ADC6 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 131° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0420FB, #3C3C3C, #5C1A18, #7B8EF3, #848484, #A9ADC6

Palette Branding design corporate shop palette combines 6 color codes:

HEX: #0420fb, RGB: (4, 32, 251); HEX: #7b8ef3, RGB: (123, 142, 243); HEX: #5c1a18, RGB: (92, 26, 24)

HEX: #848484, RGB: (132, 132, 132); HEX: #a9adc6, RGB: (169, 173, 198); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Tint of Blue, Tint of Cornflower Blue, Tint of Maroon, Tint of Grey, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding design corporate shop palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0420fb	#0420fb	RGB(4, 32, 251)	—	—
#7b8ef3	#7b8ef3	RGB(123, 142, 243)	—	—
#5c1a18	#5c1a18	RGB(92, 26, 24)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#a9adc6	#a9adc6	RGB(169, 173, 198)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.