Store yellow shop branding colors

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Created at 08/02/2021 11:47

The palette consists of Light, Semi dark, Dark colors. Accent colors #976b01 and #0d0c14. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0D0C14 (darkest) to #FBDC80 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0D0C14, #745404, #947004, #976B01, #FBDC80, #FCB404

Palette Store yellow shop branding colors combines 6 color codes:

HEX: #fcb404, RGB: (252, 180, 4); HEX: #fbdc80, RGB: (251, 220, 128); HEX: #745404, RGB: (116, 84, 4)

HEX: #976b01, RGB: (151, 107, 1); HEX: #947004, RGB: (148, 112, 4); HEX: #0d0c14, RGB: (13, 12, 20)

Simplified version of palette colors

Tint of Orange, Shade of Khaki, Tint of Saddle Brown, Shade of Dark Goldenrod, Shade of Dark Goldenrod, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Store yellow shop branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcb404	#fcb404	RGB(252, 180, 4)	—	—
#fbdc80	#fbdc80	RGB(251, 220, 128)	—	—
#745404	#745404	RGB(116, 84, 4)	—	—
#976b01	#976b01	RGB(151, 107, 1)	—	—
#947004	#947004	RGB(148, 112, 4)	—	—
#0d0c14	#0d0c14	RGB(13, 12, 20)	—	—

4 color pairs have low contrast and need improvement which may impact readability.