Illustration design graphic brand identity colors

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Created at 08/02/2021 12:24

The palette consists of Light, Semi dark, Dark colors. Accent colors #f4dc3c and #283860. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #24343C (darkest) to #F4DC3C (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #24343C, #283860, #649CA8, #B4ACD4, #E45283, #F4DC3C

Palette Illustration design graphic brand identity colors combines 6 color codes:

HEX: #f4dc3c, RGB: (244, 220, 60); HEX: #e45283, RGB: (228, 82, 131); HEX: #283860, RGB: (40, 56, 96)

HEX: #649ca8, RGB: (100, 156, 168); HEX: #b4acd4, RGB: (180, 172, 212); HEX: #24343c, RGB: (36, 52, 60)

Simplified version of palette colors

Tint of Gold, Shade of Pale Violet Red, Shade of Dark Slate Blue, Tint of Cadet Blue, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Illustration design graphic brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4dc3c	#f4dc3c	RGB(244, 220, 60)	—	—
#e45283	#e45283	RGB(228, 82, 131)	—	—
#283860	#283860	RGB(40, 56, 96)	—	—
#649ca8	#649ca8	RGB(100, 156, 168)	—	—
#b4acd4	#b4acd4	RGB(180, 172, 212)	—	—
#24343c	#24343c	RGB(36, 52, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.