Logo motion graphics animation branding colors

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Created at 08/02/2021 15:46

The palette consists of Semi dark, Light colors. Accent colors #f0a58c and #324150. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #324150 (darkest) to #F0A58C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #324150, #901C1C, #96545B, #CBAFB1, #CC3A41, #F0A58C

Palette Logo motion graphics animation branding colors combines 6 color codes:

HEX: #cc3a41, RGB: (204, 58, 65); HEX: #f0a58c, RGB: (240, 165, 140); HEX: #901c1c, RGB: (144, 28, 28)

HEX: #96545b, RGB: (150, 84, 91); HEX: #cbafb1, RGB: (203, 175, 177); HEX: #324150, RGB: (50, 65, 80)

Simplified version of palette colors

Tint of Crimson, Tint of Dark Salmon, Tint of Dark Red, Shade of Indian Red, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo motion graphics animation branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc3a41	#cc3a41	RGB(204, 58, 65)	—	—
#f0a58c	#f0a58c	RGB(240, 165, 140)	—	—
#901c1c	#901c1c	RGB(144, 28, 28)	—	—
#96545b	#96545b	RGB(150, 84, 91)	—	—
#cbafb1	#cbafb1	RGB(203, 175, 177)	—	—
#324150	#324150	RGB(50, 65, 80)	—	—

6 color pairs have low contrast and need improvement which may impact readability.