Created at 08/02/2021 19:46
Exploration brand clean identity
- #fc5c54
- #f67474
- #5e2626
- #3c8c8c
- #a0d4c8
- #245454
The palette consists of Light, Dark colors. Accent colors #fc5c54 and #3c8c8c. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #245454 (darkest) to #A0D4C8 (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Warm and cool swatches are fairly balanced.
HEX codes (sorted): #245454, #3C8C8C, #5E2626, #A0D4C8, #F67474, #FC5C54
Palette Exploration brand clean identity has combination of 6 codes colors:
HEX: #fc5c54, RGB: (252, 92, 84); HEX: #f67474, RGB: (246, 116, 116); HEX: #5e2626, RGB: (94, 38, 38)
HEX: #3c8c8c, RGB: (60, 140, 140); HEX: #a0d4c8, RGB: (160, 212, 200); HEX: #245454, RGB: (36, 84, 84)
Simplified version of palette colors
Tint of tomato, Tint of lightcoral, Shade of Maroon, Shade of darkcyan, Tint of paleturquoise, Shade of darkslategrey
Color scheme was created by colorswall
Colors codes in palette
Exploration brand clean identity color codes HEX, RGB information in table
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fc5c54 | #f67474 | 1.12 |
#fc5c54 | #3c8c8c | 1.27 |
#fc5c54 | #a0d4c8 | 1.87 |
#f67474 | #3c8c8c | 1.44 |
#f67474 | #a0d4c8 | 1.66 |
#5e2626 | #245454 | 1.38 |
Image palette Exploration brand clean identity png
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