Tea matcha packaging branding colors

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Created at 11/17/2019 23:02

The palette consists of Semi dark, Light colors. Accent colors #576b33 and #49592a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #49592A (darkest) to #CDD0C0 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #49592A, #576B33, #6E8641, #86945E, #C3D4A5, #CDD0C0

Palette Tea matcha packaging branding colors combines 6 color codes:

HEX: #576b33, RGB: (87, 107, 51); HEX: #c3d4a5, RGB: (195, 212, 165); HEX: #49592a, RGB: (73, 89, 42)

HEX: #86945e, RGB: (134, 148, 94); HEX: #cdd0c0, RGB: (205, 208, 192); HEX: #6e8641, RGB: (110, 134, 65)

Simplified version of palette colors

Tint of Dark Olive Green, Shade of Pale Goldenrod, Shade of Dark Olive Green, Tint of Olive Drab, Shade of Light Gray, Shade of Olive Drab

Color scheme was created by colorswall

Color codes in palette

Tea matcha packaging branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#576b33	#576b33	RGB(87, 107, 51)	—	—
#c3d4a5	#c3d4a5	RGB(195, 212, 165)	—	—
#49592a	#49592a	RGB(73, 89, 42)	—	—
#86945e	#86945e	RGB(134, 148, 94)	—	—
#cdd0c0	#cdd0c0	RGB(205, 208, 192)	—	Glass Tile
#6e8641	#6e8641	RGB(110, 134, 65)	—	—

6 color pairs have low contrast and need improvement which may impact readability.