Typography wordmark logo designer branding hex colors

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Created at 08/06/2021 10:06

The palette consists of Semi dark, Light, Dark colors. Accent colors #0444fa and #022896. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #7398EF (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 19°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #022896, #042C84, #0444FA, #0C0C14, #0F3389, #7398EF

Palette Typography wordmark logo designer branding hex colors combines 6 color codes:

HEX: #0444fa, RGB: (4, 68, 250); HEX: #7398ef, RGB: (115, 152, 239); HEX: #042c84, RGB: (4, 44, 132)

HEX: #022896, RGB: (2, 40, 150); HEX: #0f3389, RGB: (15, 51, 137); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Tint of Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Tint of Midnight Blue, Shade of Dark Slate Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Typography wordmark logo designer branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0444fa	#0444fa	RGB(4, 68, 250)	—	—
#7398ef	#7398ef	RGB(115, 152, 239)	—	—
#042c84	#042c84	RGB(4, 44, 132)	—	—
#022896	#022896	RGB(2, 40, 150)	—	—
#0f3389	#0f3389	RGB(15, 51, 137)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

9 color pairs have low contrast and need improvement which may impact readability.