AXON

0.64k

Created at 08/17/2021 09:24

The palette consists of Light colors. Accent colors Media cost #ffd700 and Clicks #7ac5cd. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #7F867B (darkest) to #FFFFFF (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 57% of colors are muted.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 7).

HEX codes (sorted): #7AC5CD, #7F867B, #949494, #D4C8BE, #F26653, #FFD700, #FFFFFF

Palette AXON combines 7 color codes:

HEX: #ffd700, RGB: (255, 215, 0); HEX: #ffffff, RGB: (255, 255, 255); HEX: #f26653, RGB: (242, 102, 83)

HEX: #949494, RGB: (148, 148, 148); HEX: #7ac5cd, RGB: (122, 197, 205); HEX: #d4c8be, RGB: (212, 200, 190)

HEX: #7f867b, RGB: (127, 134, 123)

Simplified version of palette colors

Gold, White, Shade of Tomato, Tint of Grey, Tint of Dark Turquoise, Tint of Silver, Tint of Grey

Color scheme was created by Keyuri

Color codes in palette

AXON color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ffd700	#ffd700	RGB(255, 215, 0)	Media cost	Gold
#ffffff	#ffffff	RGB(255, 255, 255)	CPC	White
#f26653	#f26653	RGB(242, 102, 83)	CTR	—
#949494	#949494	RGB(148, 148, 148)	Impression	Gray58
#7ac5cd	#7ac5cd	RGB(122, 197, 205)	Clicks	Cadetblue3
#d4c8be	#d4c8be	RGB(212, 200, 190)	Conversion CPA	—
#7f867b	#7f867b	RGB(127, 134, 123)	Total Conversions	—

14 color pairs have low contrast and need improvement which may impact readability.