Created at 08/17/2021 09:24
AXON
Media cost
#ffd700
CPC
#ffffff
CTR
#f26653
Impression
#949494
Clicks
#7ac5cd
Conversion CPA
#d4c8be
Total Conversions
#7f867b
The palette consists of Light colors. Accent colors Media cost #ffd700 and Clicks #7ac5cd. Palette has Warm, Neutral, Cool colors temperature.
Palette AXON has combination of 7 codes colors:
HEX: #ffd700, RGB: (255, 215, 0); HEX: #ffffff, RGB: (255, 255, 255); HEX: #f26653, RGB: (242, 102, 83)
HEX: #949494, RGB: (148, 148, 148); HEX: #7ac5cd, RGB: (122, 197, 205); HEX: #d4c8be, RGB: (212, 200, 190)
HEX: #7f867b, RGB: (127, 134, 123)
Simplified version of palette colors
gold, White, Tint of tomato, Shade of Grey, Shade of darkturquoise, Shade of Silver, Shade of Grey
Color scheme was created by Keyuri
Colors codes in palette
AXON color codes HEX, RGB information in table
Color | HEX | RGB | Name | Alternative name |
#ffd700 | RGB(255, 215, 0) | Media cost | Gold | |
#ffffff | RGB(255, 255, 255) | CPC | White | |
#f26653 | RGB(242, 102, 83) | CTR | — | |
#949494 | RGB(148, 148, 148) | Impression | Gray58 | |
#7ac5cd | RGB(122, 197, 205) | Clicks | Cadetblue3 | |
#d4c8be | RGB(212, 200, 190) | Conversion CPA | — | |
#7f867b | RGB(127, 134, 123) | Total Conversions | — |
Color Palette Contrast
14 color pairs have low contrast and need improvement which may impact readability.
Text Color | Background Color | Contrast Ratio |
#ffd700 | #ffffff | 1.4 |
#ffd700 | #7ac5cd | 1.39 |
#ffd700 | #d4c8be | 1.16 |
#ffffff | #7ac5cd | 1.96 |
#ffffff | #d4c8be | 1.64 |
#f26653 | #949494 | 1.01 |