Ux branding future logo colours

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Created at 11/19/2019 19:32

The palette consists of Semi dark, Light, Dark colors. Accent colors #1c62c6 and #8c4a0c. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #F1A965 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0C0C0C, #1C62C6, #2C44D2, #8460B2, #8C4A0C, #F1A965

Palette Ux branding future logo colours combines 6 color codes:

HEX: #2c44d2, RGB: (44, 68, 210); HEX: #f1a965, RGB: (241, 169, 101); HEX: #1c62c6, RGB: (28, 98, 198)

HEX: #8460b2, RGB: (132, 96, 178); HEX: #8c4a0c, RGB: (140, 74, 12); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Slate Blue, Tint of Sandy Brown, Shade of Royal Blue, Shade of Medium Purple, Tint of Saddle Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Ux branding future logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c44d2	#2c44d2	RGB(44, 68, 210)	—	—
#f1a965	#f1a965	RGB(241, 169, 101)	—	—
#1c62c6	#1c62c6	RGB(28, 98, 198)	—	—
#8460b2	#8460b2	RGB(132, 96, 178)	—	—
#8c4a0c	#8c4a0c	RGB(140, 74, 12)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

6 color pairs have low contrast and need improvement which may impact readability.