Illustration design brand identity branding and

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Created at 11/19/2019 20:33

The palette consists of Light, Dark, Semi dark colors. Accent colors #cc6a2e and #7a1b1c. Palette has Warm colors temperature.

By lightness, this palette runs from #512F33 (darkest) to #E3CCA7 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 44°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #512F33, #7A1B1C, #816965, #BA978E, #CC6A2E, #E3CCA7

Palette Illustration design brand identity branding and combines 6 color codes:

HEX: #cc6a2e, RGB: (204, 106, 46); HEX: #e3cca7, RGB: (227, 204, 167); HEX: #7a1b1c, RGB: (122, 27, 28)

HEX: #816965, RGB: (129, 105, 101); HEX: #ba978e, RGB: (186, 151, 142); HEX: #512f33, RGB: (81, 47, 51)

Simplified version of palette colors

Tint of Chocolate, Shade of Wheat, Tint of Maroon, Tint of Dim Gray, Tint of Rosy Brown, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Illustration design brand identity branding and color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc6a2e	#cc6a2e	RGB(204, 106, 46)	—	—
#e3cca7	#e3cca7	RGB(227, 204, 167)	—	—
#7a1b1c	#7a1b1c	RGB(122, 27, 28)	—	—
#816965	#816965	RGB(129, 105, 101)	—	—
#ba978e	#ba978e	RGB(186, 151, 142)	—	—
#512f33	#512f33	RGB(81, 47, 51)	—	—

5 color pairs have low contrast and need improvement which may impact readability.