Illustration logo brand identity branding colors

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Created at 08/18/2021 17:06

The palette consists of Light, Semi dark colors. Accent colors #7cccec and #8f3c04. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2E444C (darkest) to #7CCCEC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2E444C, #4B929F, #7CCCEC, #89BBCA, #8F3C04, #B96528

Palette Illustration logo brand identity branding colors combines 6 color codes:

HEX: #b96528, RGB: (185, 101, 40); HEX: #7cccec, RGB: (124, 204, 236); HEX: #8f3c04, RGB: (143, 60, 4)

HEX: #4b929f, RGB: (75, 146, 159); HEX: #89bbca, RGB: (137, 187, 202); HEX: #2e444c, RGB: (46, 68, 76)

Simplified version of palette colors

Shade of Chocolate, Shade of Sky Blue, Shade of Saddle Brown, Shade of Cadet Blue, Shade of Sky Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Illustration logo brand identity branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b96528	#b96528	RGB(185, 101, 40)	—	—
#7cccec	#7cccec	RGB(124, 204, 236)	—	—
#8f3c04	#8f3c04	RGB(143, 60, 4)	—	—
#4b929f	#4b929f	RGB(75, 146, 159)	—	—
#89bbca	#89bbca	RGB(137, 187, 202)	—	—
#2e444c	#2e444c	RGB(46, 68, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.