Illustration app branding design sprint colors

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Created at 08/25/2021 16:54

The palette consists of Light, Dark, Semi dark colors. Accent colors #0cacf4 and #fccc7c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0D1E94 (darkest) to #FCCC7C (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0CACF4, #0D1E94, #345273, #6474A2, #9CC0CD, #FCCC7C

Palette Illustration app branding design sprint colors combines 6 color codes:

HEX: #0cacf4, RGB: (12, 172, 244); HEX: #fccc7c, RGB: (252, 204, 124); HEX: #0d1e94, RGB: (13, 30, 148)

HEX: #6474a2, RGB: (100, 116, 162); HEX: #9cc0cd, RGB: (156, 192, 205); HEX: #345273, RGB: (52, 82, 115)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Navajo White, Tint of Dark Blue, Tint of Royal Blue, Shade of Light Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Illustration app branding design sprint colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0cacf4	#0cacf4	RGB(12, 172, 244)	—	—
#fccc7c	#fccc7c	RGB(252, 204, 124)	—	—
#0d1e94	#0d1e94	RGB(13, 30, 148)	—	—
#6474a2	#6474a2	RGB(100, 116, 162)	—	—
#9cc0cd	#9cc0cd	RGB(156, 192, 205)	—	—
#345273	#345273	RGB(52, 82, 115)	—	—

6 color pairs have low contrast and need improvement which may impact readability.