Motion graphics app illustration branding colors palette

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Created at 08/26/2021 01:32

The palette consists of Light, Semi dark colors. Accent colors #1c4c64 and #5f342a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5F342A (darkest) to #B3D8C6 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C4C64, #5295C4, #5F342A, #A0685D, #AE9DE2, #B3D8C6

Palette Motion graphics app illustration branding colors palette combines 6 color codes:

HEX: #5295c4, RGB: (82, 149, 196); HEX: #ae9de2, RGB: (174, 157, 226); HEX: #1c4c64, RGB: (28, 76, 100)

HEX: #a0685d, RGB: (160, 104, 93); HEX: #b3d8c6, RGB: (179, 216, 198); HEX: #5f342a, RGB: (95, 52, 42)

Simplified version of palette colors

Tint of Dodger Blue, Shade of Plum, Shade of Dark Slate Gray, Shade of Indian Red, Shade of Pale Turquoise, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Motion graphics app illustration branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5295c4	#5295c4	RGB(82, 149, 196)	—	—
#ae9de2	#ae9de2	RGB(174, 157, 226)	—	—
#1c4c64	#1c4c64	RGB(28, 76, 100)	—	—
#a0685d	#a0685d	RGB(160, 104, 93)	—	—
#b3d8c6	#b3d8c6	RGB(179, 216, 198)	—	—
#5f342a	#5f342a	RGB(95, 52, 42)	—	—

5 color pairs have low contrast and need improvement which may impact readability.