Created at 08/26/2021 23:24

Saas logo design identity palette

The palette consists of Light, Dark colors. Accent colors #fbd02c and #bb95c6. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #140C08 (darkest) to #F6DC85 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #140C08, #3C3C50, #AC8E8B, #BB95C6, #F6DC85, #FBD02C

Palette Saas logo design identity palette has combination of 6 codes colors:

HEX: #fbd02c, RGB: (251, 208, 44); HEX: #f6dc85, RGB: (246, 220, 133); HEX: #140c08, RGB: (20, 12, 8)

HEX: #ac8e8b, RGB: (172, 142, 139); HEX: #bb95c6, RGB: (187, 149, 198); HEX: #3c3c50, RGB: (60, 60, 80)

Simplified version of palette colors

Tint of gold, Tint of Khaki, Shade of Black, Tint of rosybrown, Tint of plum, Tint of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Saas logo design identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbd02c	#fbd02c	RGB(251, 208, 44)	—	—
#f6dc85	#f6dc85	RGB(246, 220, 133)	—	—
#140c08	#140c08	RGB(20, 12, 8)	—	—
#ac8e8b	#ac8e8b	RGB(172, 142, 139)	—	—
#bb95c6	#bb95c6	RGB(187, 149, 198)	—	—
#3c3c50	#3c3c50	RGB(60, 60, 80)	—	—

5 color pairs have low contrast and need improvement which may impact readability.