Branding 3d ux motion graphics colors

The palette consists of Light colors. Accent colors #2c78d1 and #8cb0ec. Palette has Cool colors temperature.

By lightness, this palette runs from #3C4444 (darkest) to #8CB0EC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Hues sit in a neighboring band on the wheel, spanning about 76° (loose heuristic).

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #244C9C, #2C78D1, #3C4444, #8CB0EC, #9C7CA4, #AC99BC

Palette Branding 3d ux motion graphics colors has combination of 6 codes colors:

HEX: #2c78d1, RGB: (44, 120, 209); HEX: #8cb0ec, RGB: (140, 176, 236); HEX: #244c9c, RGB: (36, 76, 156)

HEX: #9c7ca4, RGB: (156, 124, 164); HEX: #ac99bc, RGB: (172, 153, 188); HEX: #3c4444, RGB: (60, 68, 68)

Simplified version of palette colors

Tint of steelblue, Shade of cornflowerblue, Tint of darkslateblue, Shade of mediumpurple, Tint of plum, Tint of darkslategrey

Color scheme was created by colorswall

Colors codes in palette

Branding 3d ux motion graphics colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c78d1	#2c78d1	RGB(44, 120, 209)	—	—
#8cb0ec	#8cb0ec	RGB(140, 176, 236)	—	—
#244c9c	#244c9c	RGB(36, 76, 156)	—	—
#9c7ca4	#9c7ca4	RGB(156, 124, 164)	—	—
#ac99bc	#ac99bc	RGB(172, 153, 188)	—	—
#3c4444	#3c4444	RGB(60, 68, 68)	—	—

7 color pairs have low contrast and need improvement which may impact readability.