Logo motion graphics ui branding

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Created at 09/08/2021 16:29

The palette consists of Semi dark, Light, Dark colors. Accent colors #185aa0 and #c0d864. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2F2B51 (darkest) to #C0D864 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #185AA0, #2F2B51, #342C94, #5C559A, #9EA0C8, #C0D864

Palette Logo motion graphics ui branding combines 6 color codes:

HEX: #185aa0, RGB: (24, 90, 160); HEX: #c0d864, RGB: (192, 216, 100); HEX: #342c94, RGB: (52, 44, 148)

HEX: #5c559a, RGB: (92, 85, 154); HEX: #9ea0c8, RGB: (158, 160, 200); HEX: #2f2b51, RGB: (47, 43, 81)

Simplified version of palette colors

Shade of Royal Blue, Tint of Yellow Green, Shade of Dark Slate Blue, Tint of Dark Slate Blue, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Logo motion graphics ui branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#185aa0	#185aa0	RGB(24, 90, 160)	—	—
#c0d864	#c0d864	RGB(192, 216, 100)	—	—
#342c94	#342c94	RGB(52, 44, 148)	—	—
#5c559a	#5c559a	RGB(92, 85, 154)	—	—
#9ea0c8	#9ea0c8	RGB(158, 160, 200)	—	—
#2f2b51	#2f2b51	RGB(47, 43, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.