Logo process wordmark identity palette

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Created at 11/20/2019 21:01

The palette consists of Light, Dark colors. Accent colors #810202 and #950303. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #CCCACA (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C0C, #810202, #950303, #CCCACA, #F39397, #FB4C4C

Palette Logo process wordmark identity palette combines 6 color codes:

HEX: #fb4c4c, RGB: (251, 76, 76); HEX: #f39397, RGB: (243, 147, 151); HEX: #810202, RGB: (129, 2, 2)

HEX: #950303, RGB: (149, 3, 3); HEX: #cccaca, RGB: (204, 202, 202); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Tomato, Tint of Light Coral, Tint of Maroon, Tint of Dark Red, Tint of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo process wordmark identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb4c4c	#fb4c4c	RGB(251, 76, 76)	—	—
#f39397	#f39397	RGB(243, 147, 151)	—	—
#810202	#810202	RGB(129, 2, 2)	—	—
#950303	#950303	RGB(149, 3, 3)	—	—
#cccaca	#cccaca	RGB(204, 202, 202)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.