Creative logo design modern brand identity

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Created at 09/13/2021 05:54

The palette consists of Light, Semi dark colors. Accent colors #e2672c and #743010. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #743010 (darkest) to #A9CCA1 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 101°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3C643C, #6CA94D, #743010, #A9CCA1, #DCB49C, #E2672C

Palette Creative logo design modern brand identity combines 6 color codes:

HEX: #e2672c, RGB: (226, 103, 44); HEX: #dcb49c, RGB: (220, 180, 156); HEX: #743010, RGB: (116, 48, 16)

HEX: #6ca94d, RGB: (108, 169, 77); HEX: #a9cca1, RGB: (169, 204, 161); HEX: #3c643c, RGB: (60, 100, 60)

Simplified version of palette colors

Tint of Chocolate, Tint of Tan, Shade of Saddle Brown, Tint of Olive Drab, Tint of Dark Sea Green, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Creative logo design modern brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e2672c	#e2672c	RGB(226, 103, 44)	—	—
#dcb49c	#dcb49c	RGB(220, 180, 156)	—	—
#743010	#743010	RGB(116, 48, 16)	—	—
#6ca94d	#6ca94d	RGB(108, 169, 77)	—	—
#a9cca1	#a9cca1	RGB(169, 204, 161)	—	—
#3c643c	#3c643c	RGB(60, 100, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.