Guadalajara traditional colorfull branding palette

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Created at 11/21/2019 08:09

The palette consists of Light, Semi dark colors. Accent colors #fcae1f and #f9cc71. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #20744C (darkest) to #F9CC71 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 113°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #20744C, #21774E, #5C9C7C, #B4D4AC, #F9CC71, #FCAE1F

Palette Guadalajara traditional colorfull branding palette combines 6 color codes:

HEX: #fcae1f, RGB: (252, 174, 31); HEX: #f9cc71, RGB: (249, 204, 113); HEX: #20744c, RGB: (32, 116, 76)

HEX: #5c9c7c, RGB: (92, 156, 124); HEX: #b4d4ac, RGB: (180, 212, 172); HEX: #21774e, RGB: (33, 119, 78)

Simplified version of palette colors

Tint of Orange, Shade of Navajo White, Shade of Sea Green, Tint of Sea Green, Tint of Dark Sea Green, Shade of Sea Green

Color scheme was created by colorswall

Color codes in palette

Guadalajara traditional colorfull branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcae1f	#fcae1f	RGB(252, 174, 31)	—	—
#f9cc71	#f9cc71	RGB(249, 204, 113)	—	—
#20744c	#20744c	RGB(32, 116, 76)	—	—
#5c9c7c	#5c9c7c	RGB(92, 156, 124)	—	—
#b4d4ac	#b4d4ac	RGB(180, 212, 172)	—	—
#21774e	#21774e	RGB(33, 119, 78)	—	—

8 color pairs have low contrast and need improvement which may impact readability.