Letter branding logodesign typedesign colours

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Created at 11/21/2019 08:17

The palette consists of Semi dark, Light, Dark colors. Accent colors #443c91 and #040474. Palette has Cool colors temperature.

By lightness, this palette runs from #040474 (darkest) to #D4D4EC (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #040474, #443C91, #44448C, #58589E, #ACACCC, #D4D4EC

Palette Letter branding logodesign typedesign colours combines 6 color codes:

HEX: #443c91, RGB: (68, 60, 145); HEX: #d4d4ec, RGB: (212, 212, 236); HEX: #040474, RGB: (4, 4, 116)

HEX: #58589e, RGB: (88, 88, 158); HEX: #acaccc, RGB: (172, 172, 204); HEX: #44448c, RGB: (68, 68, 140)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Lavender, Tint of Navy, Tint of Dark Slate Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Letter branding logodesign typedesign colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#443c91	#443c91	RGB(68, 60, 145)	—	—
#d4d4ec	#d4d4ec	RGB(212, 212, 236)	—	—
#040474	#040474	RGB(4, 4, 116)	—	—
#58589e	#58589e	RGB(88, 88, 158)	—	—
#acaccc	#acaccc	RGB(172, 172, 204)	—	—
#44448c	#44448c	RGB(68, 68, 140)	—	—

6 color pairs have low contrast and need improvement which may impact readability.