Created at 11/21/2019 08:17
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Letter branding logodesign typedesign colours

  • #443c91
  • #d4d4ec
  • #040474
  • #58589e
  • #acaccc
  • #44448c
The palette consists of Light, Dark, Semi dark colors. Accent colors #443c91 and #040474. Palette has Cool colors temperature.

By lightness, this palette runs from #040474 (darkest) to #D4D4EC (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #040474, #443C91, #44448C, #58589E, #ACACCC, #D4D4EC

Palette Letter branding logodesign typedesign colours has combination of 6 codes colors:
HEX: #443c91, RGB: (68, 60, 145); HEX: #d4d4ec, RGB: (212, 212, 236); HEX: #040474, RGB: (4, 4, 116)
HEX: #58589e, RGB: (88, 88, 158); HEX: #acaccc, RGB: (172, 172, 204); HEX: #44448c, RGB: (68, 68, 140)
Simplified version of palette colors
Tint of darkslateblue, Tint of lavender, Shade of Navy, Shade of darkslateblue, Tint of lightsteelblue, Shade of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Letter branding logodesign typedesign colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#443c91 #443c91 RGB(68, 60, 145)
#d4d4ec #d4d4ec RGB(212, 212, 236)
#040474 #040474 RGB(4, 4, 116)
#58589e #58589e RGB(88, 88, 158)
#acaccc #acaccc RGB(172, 172, 204)
#44448c #44448c RGB(68, 68, 140)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#443c91
#040474
1.8
#443c91
#58589e
1.43
#443c91
#44448c
1.06
#d4d4ec
#acaccc
1.51
#040474
#44448c
1.92
#58589e
#44448c
1.34

Image palette Letter branding logodesign typedesign colours png