Clean ui ecommerce branding palette

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Created at 09/15/2021 16:08

The palette consists of Semi dark, Light colors. Accent colors #444cf1 and #5869e5. Palette has Cool colors temperature.

By lightness, this palette runs from #2C335E (darkest) to #A3B3D0 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 54% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 51°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #145C64, #2C335E, #444CF1, #57649B, #5869E5, #A3B3D0

Palette Clean ui ecommerce branding palette combines 6 color codes:

HEX: #444cf1, RGB: (68, 76, 241); HEX: #5869e5, RGB: (88, 105, 229); HEX: #145c64, RGB: (20, 92, 100)

HEX: #57649b, RGB: (87, 100, 155); HEX: #a3b3d0, RGB: (163, 179, 208); HEX: #2c335e, RGB: (44, 51, 94)

Simplified version of palette colors

Shade of Slate Blue, Tint of Royal Blue, Tint of Dark Slate Gray, Shade of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Clean ui ecommerce branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#444cf1	#444cf1	RGB(68, 76, 241)	—	—
#5869e5	#5869e5	RGB(88, 105, 229)	—	—
#145c64	#145c64	RGB(20, 92, 100)	—	—
#57649b	#57649b	RGB(87, 100, 155)	—	—
#a3b3d0	#a3b3d0	RGB(163, 179, 208)	—	—
#2c335e	#2c335e	RGB(44, 51, 94)	—	—

7 color pairs have low contrast and need improvement which may impact readability.