Cart shopping identity logo colors

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Created at 11/21/2019 17:26

The palette consists of Light, Semi dark colors. Accent colors #04cce4 and #fc9c77. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4C4C88 (darkest) to #FC9C77 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04C4E0, #04CCE4, #4C4C88, #7474AC, #ACB4CC, #FC9C77

Palette Cart shopping identity logo colors combines 6 color codes:

HEX: #04cce4, RGB: (4, 204, 228); HEX: #fc9c77, RGB: (252, 156, 119); HEX: #04c4e0, RGB: (4, 196, 224)

HEX: #7474ac, RGB: (116, 116, 172); HEX: #acb4cc, RGB: (172, 180, 204); HEX: #4c4c88, RGB: (76, 76, 136)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Light Salmon, Shade of Dark Turquoise, Shade of Medium Purple, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Cart shopping identity logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04cce4	#04cce4	RGB(4, 204, 228)	—	—
#fc9c77	#fc9c77	RGB(252, 156, 119)	—	—
#04c4e0	#04c4e0	RGB(4, 196, 224)	—	—
#7474ac	#7474ac	RGB(116, 116, 172)	—	—
#acb4cc	#acb4cc	RGB(172, 180, 204)	—	—
#4c4c88	#4c4c88	RGB(76, 76, 136)	—	—

7 color pairs have low contrast and need improvement which may impact readability.