Design ui branding palette

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Created at 09/15/2021 21:39

The palette consists of Semi dark, Light, Dark colors. Accent colors #bb1a32 and #385074. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #661124 (darkest) to #E4918E (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 50% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #385074, #661124, #959CC4, #AC648C, #BB1A32, #E4918E

Palette Design ui branding palette combines 6 color codes:

HEX: #bb1a32, RGB: (187, 26, 50); HEX: #e4918e, RGB: (228, 145, 142); HEX: #661124, RGB: (102, 17, 36)

HEX: #ac648c, RGB: (172, 100, 140); HEX: #959cc4, RGB: (149, 156, 196); HEX: #385074, RGB: (56, 80, 116)

Simplified version of palette colors

Shade of Brown, Tint of Light Coral, Tint of Maroon, Shade of Pale Violet Red, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design ui branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bb1a32	#bb1a32	RGB(187, 26, 50)	—	—
#e4918e	#e4918e	RGB(228, 145, 142)	—	—
#661124	#661124	RGB(102, 17, 36)	—	—
#ac648c	#ac648c	RGB(172, 100, 140)	—	—
#959cc4	#959cc4	RGB(149, 156, 196)	—	—
#385074	#385074	RGB(56, 80, 116)	—	—

8 color pairs have low contrast and need improvement which may impact readability.