Brand guide branding guidelines logo colours

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Created at 11/21/2019 21:29

The palette consists of Semi dark, Light, Dark colors. Accent colors #e51f19 and #77100d. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #252824 (darkest) to #CFC0BE (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #252824, #77100D, #A56762, #CFC0BE, #E51F19, #F28C89

Palette Brand guide branding guidelines logo colours combines 6 color codes:

HEX: #e51f19, RGB: (229, 31, 25); HEX: #f28c89, RGB: (242, 140, 137); HEX: #77100d, RGB: (119, 16, 13)

HEX: #a56762, RGB: (165, 103, 98); HEX: #cfc0be, RGB: (207, 192, 190); HEX: #252824, RGB: (37, 40, 36)

Simplified version of palette colors

Tint of Red, Tint of Light Coral, Tint of Maroon, Shade of Indian Red, Tint of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand guide branding guidelines logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e51f19	#e51f19	RGB(229, 31, 25)	—	—
#f28c89	#f28c89	RGB(242, 140, 137)	—	—
#77100d	#77100d	RGB(119, 16, 13)	—	—
#a56762	#a56762	RGB(165, 103, 98)	—	—
#cfc0be	#cfc0be	RGB(207, 192, 190)	—	—
#252824	#252824	RGB(37, 40, 36)	—	—

5 color pairs have low contrast and need improvement which may impact readability.