Mockupdesign smartobject branding visualization colors

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Created at 11/22/2019 08:07

The palette consists of Light, Dark, Semi dark colors. Accent colors #ecf0bd and #471377. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #471377 (darkest) to #ECF0BD (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #383F1D, #471377, #5C8CA4, #97AA2E, #C7C7A5, #ECF0BD

Palette Mockupdesign smartobject branding visualization colors combines 6 color codes:

HEX: #97aa2e, RGB: (151, 170, 46); HEX: #ecf0bd, RGB: (236, 240, 189); HEX: #471377, RGB: (71, 19, 119)

HEX: #5c8ca4, RGB: (92, 140, 164); HEX: #c7c7a5, RGB: (199, 199, 165); HEX: #383f1d, RGB: (56, 63, 29)

Simplified version of palette colors

Shade of Dark Khaki, Shade of Light Goldenrod Yellow, Tint of Indigo, Shade of Light Slate Gray, Shade of Pale Goldenrod, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Mockupdesign smartobject branding visualization colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#97aa2e	#97aa2e	RGB(151, 170, 46)	—	—
#ecf0bd	#ecf0bd	RGB(236, 240, 189)	—	—
#471377	#471377	RGB(71, 19, 119)	—	—
#5c8ca4	#5c8ca4	RGB(92, 140, 164)	—	—
#c7c7a5	#c7c7a5	RGB(199, 199, 165)	—	—
#383f1d	#383f1d	RGB(56, 63, 29)	—	—

4 color pairs have low contrast and need improvement which may impact readability.