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Created at 11/22/2019 08:07
  0.31k

Mockupdesign smartobject branding visualization colors

  • #97aa2e
  • #ecf0bd
  • #471377
  • #5c8ca4
  • #c7c7a5
  • #383f1d
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The palette consists of Light, Dark colors. Accent colors #ecf0bd and #471377. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #383F1D (darkest) to #ECF0BD (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #383F1D, #471377, #5C8CA4, #97AA2E, #C7C7A5, #ECF0BD

Palette Mockupdesign smartobject branding visualization colors has combination of 6 codes colors:
HEX: #97aa2e, RGB: (151, 170, 46); HEX: #ecf0bd, RGB: (236, 240, 189); HEX: #471377, RGB: (71, 19, 119)
HEX: #5c8ca4, RGB: (92, 140, 164); HEX: #c7c7a5, RGB: (199, 199, 165); HEX: #383f1d, RGB: (56, 63, 29)
Simplified version of palette colors
Tint of darkkhaki, Tint of lightgoldenrodyellow, Shade of indigo, Tint of lightslategrey, Tint of palegoldenrod, Tint of darkolivegreen
Color scheme was created by colorswall

Colors codes in palette

Mockupdesign smartobject branding visualization colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#97aa2e #97aa2e RGB(151, 170, 46)
#ecf0bd #ecf0bd RGB(236, 240, 189)
#471377 #471377 RGB(71, 19, 119)
#5c8ca4 #5c8ca4 RGB(92, 140, 164)
#c7c7a5 #c7c7a5 RGB(199, 199, 165)
#383f1d #383f1d RGB(56, 63, 29)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#97aa2e
#5c8ca4
1.41
#97aa2e
#c7c7a5
1.49
#ecf0bd
#c7c7a5
1.46
#471377
#383f1d
1.16

Image palette Mockupdesign smartobject branding visualization colors png

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