Branding brand icon vector colors palette

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Created at 11/22/2019 22:39

The palette consists of Light, Dark, Semi dark colors. Accent colors #f08c84 and #040461. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #040461 (darkest) to #C4C5D8 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 127° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #040461, #3D3434, #8E6667, #C4C5D8, #F08C84, #F40C13

Palette Branding brand icon vector colors palette combines 6 color codes:

HEX: #f40c13, RGB: (244, 12, 19); HEX: #f08c84, RGB: (240, 140, 132); HEX: #040461, RGB: (4, 4, 97)

HEX: #8e6667, RGB: (142, 102, 103); HEX: #c4c5d8, RGB: (196, 197, 216); HEX: #3d3434, RGB: (61, 52, 52)

Simplified version of palette colors

Tint of Red, Tint of Light Coral, Tint of Navy, Shade of Indian Red, Tint of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding brand icon vector colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f40c13	#f40c13	RGB(244, 12, 19)	—	—
#f08c84	#f08c84	RGB(240, 140, 132)	—	—
#040461	#040461	RGB(4, 4, 97)	—	—
#8e6667	#8e6667	RGB(142, 102, 103)	—	—
#c4c5d8	#c4c5d8	RGB(196, 197, 216)	—	—
#3d3434	#3d3434	RGB(61, 52, 52)	—	—

4 color pairs have low contrast and need improvement which may impact readability.