Lettering startup art branding colors palette

The palette consists of Light, Dark colors. Accent colors #87d4da and #041834. Palette has Cool colors temperature.

By lightness, this palette runs from #041834 (darkest) to #C5B3CF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Hues sit in a neighboring band on the wheel, spanning about 94° (loose heuristic).

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #041834, #273D5A, #46A1B2, #6779A1, #87D4DA, #C5B3CF

Palette Lettering startup art branding colors palette has combination of 6 codes colors:

HEX: #46a1b2, RGB: (70, 161, 178); HEX: #87d4da, RGB: (135, 212, 218); HEX: #041834, RGB: (4, 24, 52)

HEX: #6779a1, RGB: (103, 121, 161); HEX: #c5b3cf, RGB: (197, 179, 207); HEX: #273d5a, RGB: (39, 61, 90)

Simplified version of palette colors

Tint of cadetblue, Tint of powderblue, Tint of midnightblue, Tint of slategrey, Tint of thistle, Tint of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Lettering startup art branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#46a1b2	#46a1b2	RGB(70, 161, 178)	—	—
#87d4da	#87d4da	RGB(135, 212, 218)	—	—
#041834	#041834	RGB(4, 24, 52)	—	—
#6779a1	#6779a1	RGB(103, 121, 161)	—	—
#c5b3cf	#c5b3cf	RGB(197, 179, 207)	—	—
#273d5a	#273d5a	RGB(39, 61, 90)	—	—

5 color pairs have low contrast and need improvement which may impact readability.