Branding design ui icon colors

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Created at 11/23/2019 08:59

The palette consists of Light, Dark, Semi dark colors. Accent colors #87d7ea and #7b1d43. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #6A193A (darkest) to #87D7EA (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 144° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #6790A2, #6A193A, #7B1D43, #87D7EA, #A4C4CC, #D1407A

Palette Branding design ui icon colors combines 6 color codes:

HEX: #d1407a, RGB: (209, 64, 122); HEX: #87d7ea, RGB: (135, 215, 234); HEX: #6a193a, RGB: (106, 25, 58)

HEX: #6790a2, RGB: (103, 144, 162); HEX: #a4c4cc, RGB: (164, 196, 204); HEX: #7b1d43, RGB: (123, 29, 67)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Sky Blue, Tint of Purple, Tint of Light Slate Gray, Shade of Light Blue, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Branding design ui icon colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d1407a	#d1407a	RGB(209, 64, 122)	—	—
#87d7ea	#87d7ea	RGB(135, 215, 234)	—	—
#6a193a	#6a193a	RGB(106, 25, 58)	—	—
#6790a2	#6790a2	RGB(103, 144, 162)	—	—
#a4c4cc	#a4c4cc	RGB(164, 196, 204)	—	—
#7b1d43	#7b1d43	RGB(123, 29, 67)	—	—

4 color pairs have low contrast and need improvement which may impact readability.