Brand identity recent logo y colors

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Created at 09/22/2021 10:23

The palette consists of Light, Dark, Semi dark colors. Accent colors #fac815 and #1c0443. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C0443 (darkest) to #FAC815 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C0443, #1F3423, #6F53AD, #9263F1, #CBC4D3, #FAC815

Palette Brand identity recent logo y colors combines 6 color codes:

HEX: #fac815, RGB: (250, 200, 21); HEX: #9263f1, RGB: (146, 99, 241); HEX: #1c0443, RGB: (28, 4, 67)

HEX: #6f53ad, RGB: (111, 83, 173); HEX: #cbc4d3, RGB: (203, 196, 211); HEX: #1f3423, RGB: (31, 52, 35)

Simplified version of palette colors

Shade of Gold, Tint of Medium Slate Blue, Shade of Midnight Blue, Shade of Slate Blue, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity recent logo y colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fac815	#fac815	RGB(250, 200, 21)	—	—
#9263f1	#9263f1	RGB(146, 99, 241)	—	—
#1c0443	#1c0443	RGB(28, 4, 67)	—	—
#6f53ad	#6f53ad	RGB(111, 83, 173)	—	—
#cbc4d3	#cbc4d3	RGB(203, 196, 211)	—	—
#1f3423	#1f3423	RGB(31, 52, 35)	—	—

3 color pairs have low contrast and need improvement which may impact readability.