Created at 11/23/2019 14:23

Designer illustraion branding brand identity

The palette consists of Light, Dark, Semi dark colors. Accent colors #f69099 and #04044c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #04044C (darkest) to #F69099 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 58% across the palette.

Hues sit in a neighboring band on the wheel, spanning about 115° (loose heuristic).

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #04044C, #442454, #A8587C, #BC848C, #E444A4, #F69099

Palette Designer illustraion branding brand identity combines 6 color codes:

HEX: #e444a4, RGB: (228, 68, 164); HEX: #f69099, RGB: (246, 144, 153); HEX: #04044c, RGB: (4, 4, 76)

HEX: #a8587c, RGB: (168, 88, 124); HEX: #bc848c, RGB: (188, 132, 140); HEX: #442454, RGB: (68, 36, 84)

Simplified version of palette colors

Tint of deeppink, Tint of lightcoral, Shade of midnightblue, Tint of mediumvioletred, Shade of rosybrown, Tint of indigo

Color scheme was created by colorswall

Colors codes in palette

Designer illustraion branding brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e444a4	#e444a4	RGB(228, 68, 164)	—	—
#f69099	#f69099	RGB(246, 144, 153)	—	—
#04044c	#04044c	RGB(4, 4, 76)	—	—
#a8587c	#a8587c	RGB(168, 88, 124)	—	—
#bc848c	#bc848c	RGB(188, 132, 140)	—	—
#442454	#442454	RGB(68, 36, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.