Designer illustraion branding brand identity

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Created at 11/23/2019 14:23

The palette consists of Light, Dark, Semi dark colors. Accent colors #f69099 and #04044c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #04044C (darkest) to #F69099 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 58% across the palette.

The hues stay in one region of the color wheel, spanning about 115°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #04044C, #442454, #A8587C, #BC848C, #E444A4, #F69099

Palette Designer illustraion branding brand identity combines 6 color codes:

HEX: #e444a4, RGB: (228, 68, 164); HEX: #f69099, RGB: (246, 144, 153); HEX: #04044c, RGB: (4, 4, 76)

HEX: #a8587c, RGB: (168, 88, 124); HEX: #bc848c, RGB: (188, 132, 140); HEX: #442454, RGB: (68, 36, 84)

Simplified version of palette colors

Tint of Deep Pink, Tint of Light Coral, Shade of Midnight Blue, Tint of Medium Violet Red, Shade of Rosy Brown, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Designer illustraion branding brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e444a4	#e444a4	RGB(228, 68, 164)	—	—
#f69099	#f69099	RGB(246, 144, 153)	—	—
#04044c	#04044c	RGB(4, 4, 76)	—	—
#a8587c	#a8587c	RGB(168, 88, 124)	—	—
#bc848c	#bc848c	RGB(188, 132, 140)	—	—
#442454	#442454	RGB(68, 36, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.