Branding grocery mobile graphic design hex colors

  • #b8a046
  • #7cf4b4
  • #3b5f1e
  • #745ea6
  • #b0d8ba
  • #386d4d
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Created at 09/27/2021 21:39
The palette consists of Light, Semi dark colors. Accent colors #7cf4b4 and #3b5f1e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3B5F1E (darkest) to #7CF4B4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 46% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #386D4D, #3B5F1E, #745EA6, #7CF4B4, #B0D8BA, #B8A046

Palette Branding grocery mobile graphic design hex colors combines 6 color codes:
HEX: #b8a046, RGB: (184, 160, 70); HEX: #7cf4b4, RGB: (124, 244, 180); HEX: #3b5f1e, RGB: (59, 95, 30)
HEX: #745ea6, RGB: (116, 94, 166); HEX: #b0d8ba, RGB: (176, 216, 186); HEX: #386d4d, RGB: (56, 109, 77)
Simplified version of palette colors
Shade of Dark Khaki, Shade of Aquamarine, Shade of Dark Olive Green, Tint of Slate Blue, Tint of Dark Sea Green, Shade of Dark Olive Green
Color scheme was created by colorswall

Color codes in palette

Branding grocery mobile graphic design hex colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#b8a046#b8a046RGB(184, 160, 70)——
#7cf4b4#7cf4b4RGB(124, 244, 180)——
#3b5f1e#3b5f1eRGB(59, 95, 30)——
#745ea6#745ea6RGB(116, 94, 166)——
#b0d8ba#b0d8baRGB(176, 216, 186)——
#386d4d#386d4dRGB(56, 109, 77)——

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#b8a046
#7cf4b4
1.89
#b8a046
#b0d8ba
1.64
#7cf4b4
#b0d8ba
1.15
#3b5f1e
#745ea6
1.37
#3b5f1e
#386d4d
1.21
#745ea6
#386d4d
1.12

Image palette Branding grocery mobile graphic design hex colors png