Branding digital ux website

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Created at 09/28/2021 15:13

The palette consists of Light, Semi dark, Dark colors. Accent colors #04548c and #d4c8b6. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1B333C (darkest) to #D4C8B6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04548C, #1B333C, #63CAF9, #647F98, #6DD4F9, #D4C8B6

Palette Branding digital ux website combines 6 color codes:

HEX: #63caf9, RGB: (99, 202, 249); HEX: #6dd4f9, RGB: (109, 212, 249); HEX: #04548c, RGB: (4, 84, 140)

HEX: #647f98, RGB: (100, 127, 152); HEX: #d4c8b6, RGB: (212, 200, 182); HEX: #1b333c, RGB: (27, 51, 60)

Simplified version of palette colors

Shade of Light Sky Blue, Shade of Sky Blue, Shade of Royal Blue, Shade of Slate Gray, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding digital ux website color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#63caf9	#63caf9	RGB(99, 202, 249)	—	—
#6dd4f9	#6dd4f9	RGB(109, 212, 249)	—	—
#04548c	#04548c	RGB(4, 84, 140)	—	—
#647f98	#647f98	RGB(100, 127, 152)	—	—
#d4c8b6	#d4c8b6	RGB(212, 200, 182)	—	—
#1b333c	#1b333c	RGB(27, 51, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.