Instagram post template branding ads design palette

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Created at 09/29/2021 03:58

The palette consists of Light, Semi dark, Dark colors. Accent colors #a4e4c0 and #791e8c. Palette has Cool colors temperature.

By lightness, this palette runs from #1C302C (darkest) to #A4E4C0 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C302C, #53A17D, #5496BC, #791E8C, #A4E4C0, #B5CBAF

Palette Instagram post template branding ads design palette combines 6 color codes:

HEX: #5496bc, RGB: (84, 150, 188); HEX: #a4e4c0, RGB: (164, 228, 192); HEX: #791e8c, RGB: (121, 30, 140)

HEX: #53a17d, RGB: (83, 161, 125); HEX: #b5cbaf, RGB: (181, 203, 175); HEX: #1c302c, RGB: (28, 48, 44)

Simplified version of palette colors

Tint of Steel Blue, Shade of Aquamarine, Tint of Dark Magenta, Shade of Medium Sea Green, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Instagram post template branding ads design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5496bc	#5496bc	RGB(84, 150, 188)	—	—
#a4e4c0	#a4e4c0	RGB(164, 228, 192)	—	—
#791e8c	#791e8c	RGB(121, 30, 140)	—	—
#53a17d	#53a17d	RGB(83, 161, 125)	—	—
#b5cbaf	#b5cbaf	RGB(181, 203, 175)	—	—
#1c302c	#1c302c	RGB(28, 48, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.